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Beauty Industry, Beauty Launches

IT Cosmetics And ULTA Form Exclusive Co-Branded Deal

IT Brushes has created new products and sets, exclusively for the retailer.

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By: Marie Redding

Senior Editor, Rodman Media

IT Cosmetics has worked wth ULTA to create 3 exclusive brush collections, a first for the brand, IT Brushes.

There are 56 custom-cut brushes, plus nine brush sets, available exclusively at Ulta, in 500 doors. The new products are being promoted in the new IT Brush Boutique at ULTA stores.

Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics, said:

“This is the first co-branded strategic collaboration for IT Cosmetics and we’re so very proud that it’s with ULTA Beauty.”‘

Janet Taake, chief merchandising officer, ULTA Beauty, added:

“ULTA Beauty’s collaboration with IT Cosmetics is a best in class example of our commitment to collaborating with the top beauty brands to deliver our customers innovative and exclusive products only we can offer. IT Brushes for ULTA boast the exceptional design and superior quality making them an essential beauty must-have that will surely excite our guests.”

The 3 brush collections include  Airbrush Essentials Collection, the Live Beauty Fully Inspired Collection and the Velvet Luxe Blurring Collection.

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